Architectural Pet Products
Barketek
Brand Identity
Naming
Art Direction
Product Design
Photography
In collaboration with Piyanat Ratanawongsarot
Barkëtek was conceived out of the desire to provide our dogs with well-designed products that are both functional and stylish. The search for pet products led us to disappointment after disappointment in an endless sea of mass-produced pink and blue plastic objects. We decided to change that. Beginning with sketching and prototyping, we kept it simple and functional - designed, never decorated. Every detail was purposefully designed with no extra frills.
In addition to the physical products, we recognized that for this business to be successful we needed a strong identity that represents our design ethos. The name is a combination of the barking nature of our favorite canines + our backgrounds in architecture - arriving at the name "Barkëtek".
Product Design Responsibility
When conceptualizing new products (whether it is a building or home decor objects) it is our role as designers to consider the environmental impacts of our actions. This is why from day one we ingrained sustainability practices into the identity of the Barketek brand by committing to designing long-lasting pet products made from recycled and sustainably sourced materials across all the products lines.
Monocle’s Guide Top Takeways
Featured in The Monocle Bangkok Guide alongside some of the top Bangkok based designers.
Design drives Bangkok in many aspects, including area conservation and improvement, community development, and the incorporation of innovation, inclusion, and sustainability in the city's growth. Meanwhile, the design-driven industries have been an important part of Bangkok’s economy and are keys to the development of a value-based economy.
