When fashion magazine editor/stylist Jason Runholm and his partner decided to bring back their cafe concept from a three-year hiatus, they needed help rebranding and reimagining their new indoor/outdoor eatery. The goal was to embody the idea of an everyday casual cafe that felt like when you were there it was worlds away. We worked together to develop the concept of “Real Food, Real Life.” We developed a strong, masculine visual style combined with solid raw materials to embody the outdoorsy atomsphere of the coastal American Pacific Northwest, creating a unique experience that provides an escape away from the busy concrete surroundings Bangkok.