Cisco
UCS X Series Show Model
Graphic Design
Creative Direction
UI/UX
Agency: Speck Design
The product is an advanced and interactive demonstration unit built to showcase the simplicity and adaptability of Cisco's revolutionary UCS X-Series Modular System.
Cisco's UCS X-Series networking system promised to be the next generation of computing. However, their product's power, innovation, and versatility were challenging to convey at tradeshow or presentation events due to portability issues and space limitations. In order to get the most out of their marketing, sales, and networking efforts, Cisco would need a scaled-down model equipped with demonstration features and compelling UX and UI.
Working with a multi-disciplinary team of engineers and industrial designers, we were able to created a ¾ scaled-down version of the system's chassis and components to address portability and size constraints. With the understanding that the unit would need to draw and hold attention while also educating, Cisco wanted to showcase the platform's modularity by allowing users to remove certain system elements, such as a fan, module, power supply module, and two different blade assemblies.
Design Approach
We further infused the unit with interactive features in the form of two touchscreens. The first is a side screen to showcase an inside view of the system. The second is a main screen to feature infographics of the system's hardware and software capability. The main screen also synced to the removable components to display pertinent information about them when touched.
