Helus
Hair regrowth therapy at home
Naming
Branding
Creative Direction
Product Design
Agency: Speck Design
Speck Design needed to come up with branding that could communicate both the value of the product and create a product that users would be proud to wear. We also wanted to communicate that this is a high-end product.
The Process. Naming and creating a logo was an in-depth, iterative process. In our research, we spoke with both doctors and patients to best understand their emotional response to the brand and the product.
The Process. The name and the logo represent the product brand in a visually stunning way. The client was thrilled. The product has not yet been released but we are excited to see how people respond to it.
When people make purchases they are not buying goods & services. They buy into the brand and the relations & stories — that’s why we believe in developing branded products for our clients.
