No more limp biscuits. This is the future of hot
food delivery.

Momentum Labs is a Silicon Valley startup that is setting out to improve the experience of pizza delivery by incorporating a heat and humidity control system to pizza delivery bags. Momentum Labs has invented a smart, environmentally regulated delivery bag for prepared foods with a patented delivery system that significantly improves the customer experience by maintaining near perfect, kitchen-fresh food quality while in transit for up to an hour or more. The system also features GIS (Geographic Information Systems) tools, available via an app and a dashboard that allows businesses and customers to track progress, location, conditions, and near real-time ETA of their orders via a customer-facing app.

The goal of this project was to help develop full brand identity for the company from naming and logo design to product design. Working with in-house graphic designers we developed the brand for the company — Momentum Labs, as well as developed a naming and logo system for future products starting with the pilot product — the Runner. Momentum Labs was envisioned as a pioneering entity, creating devices to facilitate and enhance the last-mile delivery of food. The Runner product was branded as a cutting-edge solution to transform the pizza delivery experience.