Opdivo + Yervoy
Teach Cells
Product Design
Packaging Design
Creative Direction
Agency: Speck Design
The O+Y Tool is a device for doctors to use to demonstrate how the OPDIVO + YERVOY drugs work together to help patients' immune systems launch potentially life-saving responses to cancer. A responses is greater than when either medication is used alone.
The creators of the OPDIVO+ YERVOY came to Speck Design looking for a tool that would help doctors demonstrate the complementary interactions between the cancer drugs OPDIVO +YERVOY to patients. The tool needed to allow doctors to convey complex medical processes to patients who were often going through a difficult time of life and could be sensitive or distracted. The challenge was simplifying the high-level concepts while creating comfort and easing tension. At the same time, the tool would still have to succeed in conveying all the information necessary for the cancer patients to truly understand their treatment.
The outcome of the O+Y Tool project is a demonstration experience that naturally and seamlessly fits within a doctor's interactions with their patients. It allows for a simple yet informative presentation that is sympathetic to a patient's needs. It enables patients to easily understand complex, life-saving results in a visual manner free from distraction. This level of simplicity allows a doctor to meet their patients on a human level during a challenging time, giving them comfort and hope.