(To) Where Matters — App
The power of location + data
Branding
Art Direction
Graphic Design
UI/UX
Marketing Collateral
Sarah Linden and I started with the idea of bringing the power of location to the consumers that were making location-based life decisions. We turned this idea into a mobile platform called (To). This geo-location based app helped people match a career path with their desired lifestyle as the leading factor. As part of the founding team and the lead creative & UI/UX designer, I worked closely with the business team and technical developers to turn this vision from concept into a consumer product on the iOS app store.
Although this was my first time helping build a tech startup from the ground up, we managed to raise capital, setup a physical office in Washington D.C. and have a technical support team based in Seattle, Washington. By the end of 2016 we had our product V1.0 released in the iOS app store. After one year of beta, we gained enough traction to get the attention of some major partners in the medical industry and several educational institutions.