Dock to Dish

The Dock, a chain of seafood Kiosk eateries traditionally located in gourmet groceries throughout Thailand was ready to rebrand and launch into the full service restaurant business. Knowing the competitive nature of the food & beverage business in the fast growing Asian market they needed a strategic brand consultant to guide them towards success as they ventured into this new sector. After getting a better understanding the local seafood restaurant market and seeing The Dock’s business plan - the rebranding exploration was ready to begin.

Working directly with the owners and closely with the marketing team from The Dock, we were able to arrive at a brand solution and restaurant environment that appeals to both families and couples looking for an exceptional casual gourmet seafood experience.

The brand colors of black and white creates a classic atmosphere inside. While the exterior of the restaurant incorporated modern styling with pops of bright yellow which was inspired by the classic fishermen slickers. The success of The Dock’s flagship restaurant lead to the decision to implement the new branding and interior design to their kiosk eateries in gourmet groceries as well as open more full service restaurants throughout Southeast Asia.